our dna
We are outdoor aficionados. We love the rigors of mountains. We fancy the shadows of forests. We drip in the raining skies. We enjoy the thrust of rivers. We sleep on the snow beds. We search for the untold stories. We are ALTIMATE, your companions for unlikely destinations with unlikely means to experience them.
Our Inspiration
The only way to design the right apparel for this habitat is to create within this habitat. You cannot separate designing from inspiration.
We design apparel at our office but the aspirations, challenges and the problems to be solved are out there in these mountains. It’s simply not possible with just imagination and creativity.
That’s HOW we think. That’s WHAT we do. And that’s WHO we are!
Ezaz Ahmed Khan
Founder/ CEO
OUR MISSION
Design Apparel Aspired by the Rigors of Outdoors for Modern Day Adventurers
&
Support the Conservation of Outdoors, it’s Communities and Biodiversity
OUR PLAY GROUND
Pakistan blends Himalaya, Karakoram and Hindu Kush, the world’s greatest mountain ranges. From green pastures to snow capped peaks, from boulders to vertical walls and gushing rivers to unending glaciers, they provide all ingredients for outdoor and adventure sports.
Within a day’s distance from our design office, we use this habitat to serve as a testing lab for our designs.
SUSTAINABILITY
Build the Best for Generations
We believe a long-lasting product creates customer loyalty which makes business sense. But more than that, we believe a long-lasting product is a direct approach towards limiting ecological impact if it lasts for generations.
Sharing Business with Nature
We have inspirations. We derive our business from this planet and we stand responsible for giving back to it. Hence we made a commitment to ourselves to contribute 1% of the annual sales to the conservation of natural resources. We aim to establish a community of like-minded businesses and foster a culture of corporate responsibility for the biodiversity and ecosystem of mother earth.
Sharing Business with Nature
We have inspirations. We derive our business from this planet and we stand responsible for giving back to it. Hence we made a commitment to ourselves to contribute 1% of the annual sales to the conservation of natural resources. We aim to establish a community of like-minded businesses and foster a culture of corporate responsibility for the biodiversity and ecosystem of mother earth.
Create a Culture of Compassion
We struggle to foster a culture where outdoors and its communities are recognized to be the guardians of heritage, keepers of indigenous knowledge, and our partners in achieving greater heights. Hence, we perceive success as an outcome of embracing common humanity and the natural world with compassion.
Our Athletes
ShoAib Qaisrani
A mountaineer, a shooter, a hunter, a biker; Shoaib is one man with many scores. With his experience in the outdoors, our products hardly reach you unless they satisfy Shoaib in the field.
Umair Hassan
An avid outdoor man, Umair is a well-known figure on Pakistan’s trekking canvas. Founder and CEO of Ascender, an outdoor equipment retailer. He is also Altimate’s strategic partner and athlete for quality assurance of our products.
Zahid Rajput
Internationally acclaimed climber, Zahid is one of Pakistan’s few climbing icons. Based in Skardu, our products are put to test in the rugged Karakoram and there is none better than Zahid to do that for us.
SOHAIB BASHIR
True son of mountains, Sohaib is born and raised in the mighty Hindukush as an avid outdoorsman. Our apparel finds quality in real time through Sohaib’s critical lens in the rugged of Hindukush.